January 27, 2015
Connected Fitness was one of the major trends at CES 2015, which is why LCWA was thrilled to gain national coverage for Life Fitness on the topic in a radio interview from the CES floor with Jason Masters of Popular Technology Radio. The show featured Life Fitness Sr. Product Manager Anthony Morelli who discussed how LF Open Technology – an open IPA platform that allows third-parties to integrate
November 24, 2014
Oakbrook Center Debuts Exclusive, High-Tech Holiday Cottage
Last week, LCWA was on hand to help our client, Oakbrook Center, with the grand opening of DreamWorks Animation’s Adventure to Santa—a state-of-the-art, high-tech holiday cottage that allows visitors to embark on a virtual journey to the North Pole. Guests at the event enjoyed a spectacular light show, photographs with Shrek, food from several restaurants at Oakbrook Center and the opportunity to
November 19, 2014
Decked Out at DeckExpo
At the recent Remodeling Show and DeckExpo in Baltimore, LCWA helped client Trex Company, the world’s largest manufacturer of wood-alternative composite decking, showcase its total outdoor living package – from substructure to spotlights – including Trex Elevations Steel Deck Framing System, Trex Transcend decking and railing, and Trex Outdoor Lighting. DeckExpo provides building and remodeling professionals with a vibrant exhibit hall, filled with
November 4, 2014
In the Mix…Life Fitness Names the 2014 Top Personal Trainer!
We recently traveled to New York City to assist our client Life Fitness in naming the top personal trainer for 2014 at their annual Personal Trainers to Watch competition. The 10 elite finalists spanned the globe, representing five continents and six countries and competed in a live global competition on Friday, Oct. 17 at DavidBartonGym. The finalists were judged on their