July 10, 2014
In conjunction with National Hunger Awareness Month in June, LCWA worked with our new client, Loaves & Fishes Community Services, to spread the word about the organization’s 30-year history of providing food assistance and empowerment services to families in need throughout Chicago’s western suburbs. To commemorate Loaves & Fishes’ 30thanniversary, we helped to coordinate a press conference to kick off
April 9, 2014
Electrolux Wows In the Big Apple
What’s the best way to bring to life the coolest new cleaning and cooking tools from Electrolux, Eureka and Frigidaire Professional? With an exclusive, hands-on New York City event, of course! LCWA hosted an editorial event at The London NYC to give influential media a first-hand experience with new home tools designed to save consumers precious time and hassle. The
April 3, 2014
Revealing the Genie at Global Pet Expo
In March, the LCWA team introduced media who attended the pet industry’s largest trade show to a new pet training solution to help dogs stop barking, made by the most trusted name in home safety. First Alert’s new, effective and harmless Bark Genie Handheld and Automatic Bark Deterrents debuted at Global Pet Expo and wowed editors and bloggers who have
February 25, 2014
Safety Meets Style
SLast year, our client First Alert introduced a new series of smoke and carbon monoxide (CO) alarms that blend sleek, modern design with maximum protection. To generate awareness and word-of-mouth for these stylish new alarms, we seeded them with well-known interior designers and encouraged them to try them out in their design projects. As a direct result of this outreach, First Alert was selected by celebrity