General

May 24, 2018

Trumpets and Tributes: Highlights from the 2018 PCC Awards

Spring in Chicago means flowers in bloom along Michigan Avenue, boats returning to the harbors, Northside and Southside baseball in full swing, and PR awards season – which kicked off last night with the Publicity Club of Chicago’s Golden Trumpet Awards. Members from throughout the Chicagoland PR community gathered at the historic Palmer House Hilton to honor the best of
May 18, 2018

Superheroes, Skyscrapers and Sounds

This week a mystery sound took over social media, Batman came out of retirement and Chicago’s skyline is slated to get some work done. Get the social scoop here: Do you hear what I hear? At LCWA, about 25 percent of our office heard Yanny, while most (75 percent) heard Laurel in the recent internet sound-off. It all started with
May 11, 2018

Launch and Release

The Twittersphere was busy with news from the fashion, tech, and social media industries. Here are my top picks from this week: Met Gala – The Met Gala was held this week, and the theme of “Heavenly Bodies: Fashion and the Catholic Imagination” left quite a stir. Rihanna stole the show with an outfit fit for the pope.  Zendaya and
May 9, 2018

Leveraging History to Build a Brand

Every brand has a heritage. Some are a bit deeper and richer than others, some a bit more colorful, but every company has a history they should be proud of and be willing to share. A company’s heritage is what sets it apart and makes it unique. As communicators, we have a responsibility to understand, appreciate and recognize this uniqueness