March 30, 2022
National Eating Disorders Awareness Week (NEDAW) is an annual campaign to educate the public about the realities of eating disorders and connect people with life-saving support. LCWA client and one of the nation’s largest and leading eating disorder platforms, Monte Nido & Affiliates, leveraged NEDAW last month to spread awareness about the nearly 29 million Americans that experience an eating
February 3, 2022
Patient Stories Drive Awareness of Pulmonary Fibrosis
Hosted by our client, the Pulmonary Fibrosis Foundation (PFF), the PFF Summit biennial healthcare conference took place in late 2021 to gather the pulmonary fibrosis (PF) community and discuss PF, a devastating lung disease affecting more than 250,000 Americans. Several PFF Ambassadors served as panelists during PFF Summit, and LCWA secured media coverage of their inspiring stories to educate others
January 18, 2022
Chefs Highlight Delicious, Sustainable Wild Alaska Pollock
Late last year, LCWA partnered with the Association of Genuine Alaska Pollock Producers (GAPP) and restaurants in the Chicago area to raise awareness about the sustainable Wild Alaska Pollock – a fresh-tasting, delicious and mild whitefish. Did you know that a fish can only be classified as “Wild Alaska Pollock” if caught in Alaska’s pristine, icy waters? Wild Alaska Pollock
January 11, 2022
Why and How to Include Video as Part of Your PR Strategy
Video is continuing to grow in popularity and importance and is a highly effective form of content – in fact, it was estimated that the average person would spend 100 minutes every day watching online videos in 2021. This provides an opportunity for our clients because the barriers to entry are low, the appetite for video of all types continues