General

Three very different and successful LCWA campaigns were honored by the PRSA’s Chicago Skyline Awards earlier this month, when work for Trex, First Alert and the AASM received “awards of excellence” from the esteemed organization. Trex Trex’s Brand Ambassadors Inspire Consumers to “Do It” campaign was awarded in the Influencer Marketing category. The campaign drove awareness and engagement by partnering

Since the onset of the COVID-19 pandemic, many physical spaces have been replaced by virtual ones. Thousands of companies have reinvented their in-person trade shows, meetings and conferences as virtual programs this year. According to recent survey data, the number of organizations planning a virtual event doubled in 2020, and 81% of event organizers said they plan to shift to

While our client First Alert, the most trusted brand in fire safety, works hard year-round to educate others about the importance of smoke and carbon monoxide (CO) safety, First Alert’s mission becomes increasingly important come Fire Prevention Month in October. Throughout the month, fire departments, nonprofit organizations and other safety advocate come together to educate the public about the importance of

Recently, the LCWA healthcare team participated in a luncheon hosted by the Publicity Club of Chicago entitled, “Rx for Healthcare Media,” where some of Chicago’s leading healthcare journalists discussed how to stand out in Chicago’s competitive healthcare market and gave PR pros insights into working with journalists during the COVID-19 pandemic. The panel included Scott Becker, publisher of Becker’s Healthcare;