General

Earlier this year, LCWA home PR client Trex Company introduced the NexTrex package testing and labeling initiative designed to help brands inform consumers that their packaging can not only be recycled, but upcycled, into Trex’s world-famous composite decking. One of the program’s earliest adopters was Glenroy, Inc., a leading producer of sustainable flexible packaging, which teamed with Trex to make its

Each September, our client the Pulmonary Fibrosis Foundation (PFF) promotes Pulmonary Fibrosis Awareness Month to raise awareness of pulmonary fibrosis (PF), a devastating lung disease affecting more than 250,000 people in the United States. This year’s observance coincided with the 20th anniversary of September 11, and the LCWA team was honored to help tell the story of PFF Ambassador and

Three very different and successful LCWA campaigns were honored by the PRSA’s Chicago Skyline Awards earlier this month, when work for Trex, First Alert and the AASM received “awards of excellence” from the esteemed organization. Trex Trex’s Brand Ambassadors Inspire Consumers to “Do It” campaign was awarded in the Influencer Marketing category. The campaign drove awareness and engagement by partnering

Since the onset of the COVID-19 pandemic, many physical spaces have been replaced by virtual ones. Thousands of companies have reinvented their in-person trade shows, meetings and conferences as virtual programs this year. According to recent survey data, the number of organizations planning a virtual event doubled in 2020, and 81% of event organizers said they plan to shift to