General

In-person, hands-on interaction with media at trade shows can offer invaluable relationship building and product education opportunities. And planning ahead ensures that every opportunity is capitalized on, to rise above the clutter for a memorable experience and media coverage. Reach out before the show. Most trade shows will provide contact information for registered media in advance. Even if they don’t, reach

This week featured several major brand makeover announcements as well as some interesting and helpful marketing tips for PR practitioners. Here are some of my favorite finds: Hello Dunkin’, goodbye Donuts – Dunkin’ Donuts made its rebrand official on Tuesday, shrinking its name to just “Dunkin.” Fun fact: the brand had been credited with popularizing the word “donut,” instead of

Back-to-school season is here, and although it’s been a couple years (OK, maybe a bit more than that for some of us…) since we’ve stepped foot in a classroom, there were plenty of lessons to be learned on online this week. Mad about Glad:Chicago restaurant Giant is one of the hottest tickets in town, so when it hosted an invite-only

 It has been a week of remembering the past while looking toward the future. People have come together in times of crisis, becoming stronger together. Here are a few stories from the past week: Chicago Remembers 9/11 – 17 years after the tragic events in New York City, people around the country have been sharing memories of 9/11. Back in