Healthcare

The end of daylight saving time on Nov. 3 offered a natural opportunity to prioritize sleep and remind Americans about the importance of healthy sleep year-round. The American Academy of Sleep Medicine (AASM) conducted a survey regarding how adults would use the extra hour. Survey results found that 41% of adults indicated that they would fall back to sleep. “Sleep”

In an industry as complex as healthcare, there are many sectors that are constantly changing and progressing. One such sector is urgent care, where our client the Urgent Care Association (UCA) is leading the charge for better payer reimbursements for urgent care centers that provide valuable services to millions of patients nationwide. When pitching a new UCA position statement on

To help prep parents and kids for back-to-school season, LCWA and the American Academy of Sleep Medicine conducted media outreach providing families with tips for a healthy sleep routine this school year. In conjunction with sleep hygiene recommendations for children, LCWA promoted the official sleep recommendations from AASM and drove parents to the online bedtime calculator, which allows users to

Each September, our client the Pulmonary Fibrosis Foundation (PFF) observes Pulmonary Fibrosis Awareness Month, a 30-day campaign to raise awareness of pulmonary fibrosis (PF), a devastating lung disease affecting more than 200,000 people in the United States. To raise awareness of pulmonary fibrosis and #PFMonth, the PFF team tapped PFF Ambassador and retired NYPD detective Tom Frey to help us