October 29, 2019
In an industry as complex as healthcare, there are many sectors that are constantly changing and progressing. One such sector is urgent care, where our client the Urgent Care Association (UCA) is leading the charge for better payer reimbursements for urgent care centers that provide valuable services to millions of patients nationwide.
When pitching a new UCA position statement on payer reimbursements, it was important to target trade media that speak directly to insurance-related audiences. In addition, we reached out to more general healthcare media to ensure a wide audience of industry decision-makers were aware of UCA’s stance on the issue. While most healthcare outlets understood the situation and why the position statement was being shared, a few needed some context as to the who, what, where, when and why of the statement.
We worked with UCA to define the key messages and assembled background on what initially catalyzed the need for the statement. We weaved these details into our pitches to ensure all media understood why UCA created the position statement and the importance of it in the current healthcare landscape. Our efforts resulted in six trade media placements and an interview with Health Plan Weekly that resulted in an in-depth feature article on urgent care reimbursements!