Healthcare

In October 2018, LCWA and the Pulmonary Fibrosis Foundation (PFF) developed and launched this new microsite to help introduce key information, symptoms and risk factors about pulmonary fibrosis (PF)—a debilitating lung disease—to the vast majority of the population who do not know about the disease. AboutPF.org is a key component in a multi-faceted three-year program designed to increase awareness of both

Getting insufficient sleep and working while fatigued have become commonplace in the modern workforce, causing employees to experience cognitive declines and presenting employers with heightened safety risks and increased economic costs. So, LCWA and our client the American Academy of Sleep Medicine (AASM) — the leading voice in the sleep field — launched the “Sleep Works for You” campaign. This

While working with the Pulmonary Fibrosis Foundation (PFF), we have experimented with a variety of channels to raise awareness of pulmonary fibrosis and engage target populations with the PFF’s resources and research. These goals include reaching patients, families, caregivers and healthcare providers, and demonstrating the value of the PFF to each group. As the array of media channels continues to

LCWA worked with the Pulmonary Fibrosis Foundation (PFF) to increase awareness about pulmonary fibrosis as part of our “Not Everyone Breathes Easy” campaign. This included securing and designing print advertisements to raise awareness about pulmonary fibrosis and the campaign with individuals who are at risk for the disease. To foster a cohesive look for the campaign, we designed a printed