Healthcare

Photo courtesy of Tonda Thomas Media relations is a foundation of healthcare PR and an expertise of ours at LCWA. So when our Dyspraxia Foundation USA client asked us to generate media coverage for its Facebook Live event with actress Leigh-Allyn Baker, we were up for the challenge. In fact, we secured a five-part story on People.comfeaturing an interview with

When diving into complex topics, expertise can go a long way. And with trade media, bylined articles are a great way to demonstrate expertise. Our LCWA healthcare PR team recently coordinated two bylined articles for the Urgent Care Association of America (UCAOA). To educate healthcare providers on how urgent care centers and other on-demand options can serve as alternatives to

Last night, I attended one of our agency’s favorite events – the Publicity Club of Chicago’s Golden Trumpet Awards dinner, held at the historic Palmer House Hilton. I enjoyed connecting with our industry peers and hearing a great speech from keynote speaker and Lifetime Achievement Award winner, David Axelrod.  And of course, it’s always great to celebrate award-winning client work,

Recently, the CEO of Netflix claimed the only competition the company faces is sleep. That was disturbing to the sleep experts and physicians at our client, the American Academy of Sleep Medicine. Already, people put too little priority on sleep and many do not get the seven or more hours per night needed for optimal health. We worked with the