July 13, 2017
When diving into complex topics, expertise can go a long way. And with trade media, bylined articles are a great way to demonstrate expertise. Our LCWA healthcare PR team recently coordinated two bylined articles for the Urgent Care Association of America (UCAOA). To educate healthcare providers on how urgent care centers and other on-demand options can serve as alternatives to
June 2, 2017
LCWA Celebrates Four Awards from PCC
Last night, I attended one of our agency’s favorite events – the Publicity Club of Chicago’s Golden Trumpet Awards dinner, held at the historic Palmer House Hilton. I enjoyed connecting with our industry peers and hearing a great speech from keynote speaker and Lifetime Achievement Award winner, David Axelrod. And of course, it’s always great to celebrate award-winning client work,
May 31, 2017
Knowing When to Chill on the Netflix Marathon
Recently, the CEO of Netflix claimed the only competition the company faces is sleep. That was disturbing to the sleep experts and physicians at our client, the American Academy of Sleep Medicine. Already, people put too little priority on sleep and many do not get the seven or more hours per night needed for optimal health. We worked with the
May 30, 2017
AASM Partners with Teens to Teach #SleepRechargesYou
Teens need eight to 10 hours of sleep per night to promote optimal health, and when well rested, teens are more likely to be healthy, energetic and have a positive attitude toward life in general, helping them to be their best and do their best. Unfortunately, more than two-thirds of high school students in the U.S. are failing to get