When diving into complex topics, expertise can go a long way. And with trade media, bylined articles are a great way to demonstrate expertise. Our LCWA healthcare PR team recently coordinated two bylined articles for the Urgent Care Association of America (UCAOA). To educate healthcare providers on how urgent care centers and other on-demand options can serve as alternatives to costly emergency departments, UCAOA president Dr. Pamela Sullivan authored an article in Population Health News in May. Then, in June, UCAOA CEO Laurel Stoimenoff addressed the numerous clinical and economical benefits of including urgent care centers in payer networks with an article in Becker’s ASC Review. We look forward to continuing to help position the Urgent Care Association of America as one of the preeminent experts in on-demand healthcare with more bylined articles in top healthcare trades.
July 13, 2017