July 14, 2015
For the last few weeks LCWA’s healthcare PR team has been introducing stakeholder media to the new leader of the AccreditationAssociation of Ambulatory Health Care (AAAHC), Dr. Stephen Martin, Jr., M.P.H. Media tactics we are deploying for the announcement of Dr. Martin’s new position include a press release, which received coverage in Modern Healthcare, aggressive media outreach and introductory letters
June 23, 2015
UCAOA Tweets to Help Patients be #UrgentCareAware
As part of the Urgent Care Association of America’s (UCAOA) first National Urgent Care Awareness Month, we recently conducted a Twitter chat in partnership with popular mom/lifestyle blog Shibley Smiles. In addition to the lively discussion about when urgent care is appropriate and tips for finding the closest urgent care center (www.whereisurgentcare.com!), many participants tweeted their personal stories about their
June 17, 2015
Sleep Experts Agree: Adults NEED at Least Seven Hours of Sleep Per Night
Sleep is an essential part of a healthy lifestyle – just like diet and exercise – but often goes overlooked by most. Not getting enough healthy sleep can cause myriad common, serious health problems and can lead to early death. To increase the awareness and urgency for Americans to prioritize sleep, experts from client the American Academy of Sleep Medicine
April 6, 2015
Survey Reveals a “Snore-Fire” Way to Hurt a Relationship
Our client the American Academy of Dental Sleep Medicine kicked off its “Snories” media campaign with a survey to collect nationally-relevant, fun statistics that showcase the effect snoring can have on the bed partner’s sleep and on a couple’s intimate relationship. The report exposed several staggering statistics, such as a quarter of adults confess to becoming annoyed or angry when