June 17, 2014
Chronic sleep loss and sleep illness are big problems in America – demonstrated by the Centers for Disease Control and Prevention (CDC) classifying insufficient sleep as a “public health epidemic.” LCWA client the American Academy of Sleep Medicine(AASM) has partnered with the CDC on a project to increase awareness of sleep illness and the importance of sufficient sleep: the National
June 9, 2014
In the Mix…Building a Client’s Bottom Line
All public relations efforts should serve to improve a client’s business – whether that means earning a client more customers, an enhanced reputation or a larger share of voice. LCWA recently secured a media placement for client the Accreditation Association for Hospitals/Health Systems (AAHHS) that helped to launch a relationship with a potential customer, demonstrating the value of media relations.
May 13, 2014
Building Buzz for Baby Blocks
On behalf of client UnitedHealthcare of Ohio, LCWA secured a live, in-studio interview on WKEF-TV (ABC) in Dayton for the Baby Blocks program that’s designed to help address infant mortality in the state – Ohio ranks 48th in the nation. In the segment, Judy Karpinski, associate clinical director for UnitedHealthcare Community Plan of Ohio, described how the innovative Baby Blocks
May 6, 2014
A Gentleman’s Guide to a Good Night’s Sleep
On behalf of client the American Academy of Sleep Medicine (AASM), LCWA secured a placement in GQ’s May issue as part of the magazine’s “12-Month Body Tune Up.” Recognizing that one in four Americans don’t get enough sleep, Dr. Safwan Badr provided tips to help readers sleep more – and better. Lack of sleep is linked to a higher risk of