March 18, 2014
On the heels of daylight saving time last week, LCWA client the American Academy of Sleep Medicine (AASM) declared Monday, March 10, Insomnia Awareness Day – reminding those who suffer from chronic insomnia that help is available from specially trained sleep physicians. Temporary insomnia symptoms, which occur in about 30 to 35 percent of adults, can be caused by a
January 6, 2014
Moms Get Expert Advice during AASM Twitter Party
Recently, nearly 200 moms from around the country joined client American Academy of Sleep Medicine (AASM) for a “Twitter party” hosted by Girls’ Lunch Out. Using the hashtag #AASMKids, AASM’s own Dr. Shalini Paruthi provided expert insight as participants discussed problems they faced when teaching their kids about sleep. Highlighted during the party were AASM’s new Children’s Storybook Apps, which use interactive storytelling and
August 26, 2013
In the Mix … Super Bowl Champion Partners with AASM to Encourage Sleep Apnea Evaluation
You may not think football and sound sleeping go together, but a well-rested player performs better on the field. In fact, quality sleep is just as critical to a player’s performance as training and diet, according to Aaron Taylor, former Green Bay Packer, Super Bowl champion and current CBS college football analyst. Taylor was diagnosed with obstructive sleep apnea five
August 19, 2013
AADSM Hits the Air Waves
Our client the American Academy of Dental Sleep Medicine (AADSM) was featured on two nationally syndicated morning news programs, “The Daily Buzz” and “Life Love Shopping,” to help raise awareness about a little known sleep apnea treatment – oral appliance therapy. Oral appliances are mouth-guard like devices custom fit by a dentist that are an effective, alternative treatment to the