Healthcare

May 13, 2014

Building Buzz for Baby Blocks

On behalf of client UnitedHealthcare of Ohio, LCWA secured a live, in-studio interview on WKEF-TV (ABC) in Dayton for the Baby Blocks program that’s designed to help address infant mortality in the state – Ohio ranks 48th in the nation. In the segment, Judy Karpinski, associate clinical director for UnitedHealthcare Community Plan of Ohio, described how the innovative Baby Blocks
May 6, 2014

A Gentleman’s Guide to a Good Night’s Sleep

On behalf of client the American Academy of Sleep Medicine (AASM), LCWA secured a placement in GQ’s May issue as part of the magazine’s “12-Month Body Tune Up.” Recognizing that one in four Americans don’t get enough sleep, Dr. Safwan Badr provided tips to help readers sleep more – and better. Lack of sleep is linked to a higher risk of
April 22, 2014

Super Bowl Champion Shares Recovery Story with CNN

On behalf of client the American Academy of Sleep Medicine (AASM), LCWA secured a segment on CNN’s The Human Factorfeaturing Super Bowl champion and former Green Bay Packer Aaron Taylor. Five years ago, Taylor was diagnosed with obstructive sleep apnea (OSA) – a dangerous condition characterized by complete or partial airway obstruction during sleep – and he uses continuous positive
April 14, 2014

AAAHC Annual Report Showcases Passionate Commitment to Quality Health Care

“Entering A New Era In Health Care” is the theme of the just-off-the-press 2013 annual report we designed and wrote for the Accreditation Association for Ambulatory Health Care (AAAHC), the leader in accrediting a wide variety of ambulatory health care organizations that include ambulatory surgery centers, urgent care facilities, college student health centers, health plans, medical homes and more. In