Healthcare

April 14, 2014

AAAHC Annual Report Showcases Passionate Commitment to Quality Health Care

“Entering A New Era In Health Care” is the theme of the just-off-the-press 2013 annual report we designed and wrote for the Accreditation Association for Ambulatory Health Care (AAAHC), the leader in accrediting a wide variety of ambulatory health care organizations that include ambulatory surgery centers, urgent care facilities, college student health centers, health plans, medical homes and more. In
March 18, 2014

Saving Daylight, Losing Sleep

On the heels of daylight saving time last week, LCWA client the American Academy of Sleep Medicine (AASM) declared Monday, March 10, Insomnia Awareness Day – reminding those who suffer from chronic insomnia that help is available from specially trained sleep physicians.  Temporary insomnia symptoms, which occur in about 30 to 35 percent of adults, can be caused by a
January 6, 2014

Moms Get Expert Advice during AASM Twitter Party

Recently, nearly 200 moms from around the country joined client American Academy of Sleep Medicine (AASM) for a “Twitter party” hosted by Girls’ Lunch Out. Using the hashtag #AASMKids, AASM’s own Dr. Shalini Paruthi provided expert insight as participants discussed problems they faced when teaching their kids about sleep. Highlighted during the party were AASM’s new Children’s Storybook Apps, which use interactive storytelling and
August 26, 2013

In the Mix … Super Bowl Champion Partners with AASM to Encourage Sleep Apnea Evaluation

You may not think football and sound sleeping go together, but a well-rested player performs better on the field. In fact, quality sleep is just as critical to a player’s performance as training and diet, according to Aaron Taylor, former Green Bay Packer, Super Bowl champion and current CBS college football analyst. Taylor was diagnosed with obstructive sleep apnea five