April 22, 2014
On behalf of client the American Academy of Sleep Medicine (AASM), LCWA secured a segment on CNN’s The Human Factorfeaturing Super Bowl champion and former Green Bay Packer Aaron Taylor. Five years ago, Taylor was diagnosed with obstructive sleep apnea (OSA) – a dangerous condition characterized by complete or partial airway obstruction during sleep – and he uses continuous positive
April 14, 2014
AAAHC Annual Report Showcases Passionate Commitment to Quality Health Care
“Entering A New Era In Health Care” is the theme of the just-off-the-press 2013 annual report we designed and wrote for the Accreditation Association for Ambulatory Health Care (AAAHC), the leader in accrediting a wide variety of ambulatory health care organizations that include ambulatory surgery centers, urgent care facilities, college student health centers, health plans, medical homes and more. In
March 18, 2014
Saving Daylight, Losing Sleep
On the heels of daylight saving time last week, LCWA client the American Academy of Sleep Medicine (AASM) declared Monday, March 10, Insomnia Awareness Day – reminding those who suffer from chronic insomnia that help is available from specially trained sleep physicians. Temporary insomnia symptoms, which occur in about 30 to 35 percent of adults, can be caused by a
January 6, 2014
Moms Get Expert Advice during AASM Twitter Party
Recently, nearly 200 moms from around the country joined client American Academy of Sleep Medicine (AASM) for a “Twitter party” hosted by Girls’ Lunch Out. Using the hashtag #AASMKids, AASM’s own Dr. Shalini Paruthi provided expert insight as participants discussed problems they faced when teaching their kids about sleep. Highlighted during the party were AASM’s new Children’s Storybook Apps, which use interactive storytelling and