February 18, 2015
With distribution in 42 countries around the world, Trex – the world’s largest manufacturer of high-performance composite decking – is no stranger to the global marketplace. To support Trex’s presence at the 2015 BAU Trade Faire in Munich, Germany, LCWA teamed with our international PRGN agency partners to promote the brand and its latest composite decking products and outdoor living solutions.
February 16, 2015
In the Mix…Howling PR Success with First Alert for Pets Bark Genie
Here’s further proof that public relations provides return on investment. In the January issue of Pet Age, a business-to-business magazine for the pet industry, LCWA client First Alert for Pets is quoted in a marketing-related column attributing sales and awareness of the Bark Genie product directly to the PR team’s efforts: “Positive online reviews and buzz created by our public
February 12, 2015
In the Mix…Electrolux Cleans Up on GMA “Deals & Steals”
LCWA coordinated a limited time offer for Electrolux’s newest limited edition Ergorapido on Good Morning America today. The brand’s outdoor chic Ergorapido Limited Edition Realtree Xtra Camo vacuum appeared on Good Morning America’s “Deals and Steals” segment this morning with an exclusive 50% price tag, reaching more than 4.7 million viewers live and generating more than 291,000 online impressions. Style-savvy contributor
February 3, 2015
In the Mix…Trex Builds Interest at International Builders’ Show
Each year, the International Builders’ Show (IBS) serves as an ideal opportunity for us to kick off the outdoor living season on behalf of our client Trex with the many media that attend the high-profile show. This year was no exception. In fact, at last month’s event in Las Vegas, the LCWA team attracted more media to the Trex exhibit