January 30, 2015
LCWA loves to get products into the hands of media influencers who can help us make a splash – and that’s just how we kicked of 2015 for Contigo. We helped the company secure and coordinate a coveted spot in a January Good Morning America “Deals and Steals” segment geared at helping viewers look their best for 2015. A collection
January 7, 2015
Electrolux Camo Vacuums Covers the United States
This fall, Electrolux unveiled the ERGORAPIDO® LIMITED EDITION REALTREE XTRA® CAMO vacuum. To generate awareness and bring its “cut the cord” message to consumers, we reached out to syndicated columnists and targeted major dailies at top outdoor wildlife states across the country. As a direct result of our outreach, Electrolux has been featured in nearly two dozen newspapers – from
December 16, 2014
First Alert Secures National Coverage for Innovative Alarm
The First Alert Safety POD (Protection on Demand) is ready to go wherever you go and is generating a ton of media attention, thanks to seasonal outreach conducted by LCWA. The Austin-American Statesman and Chattanooga Free Press featured the First Alert Safety POD in holiday fitness gift guides – highlighting the alarm as a great present for friends and family
November 26, 2014
First Alert Gives Gift of Safety in Time for Holidays
This week – just in time for the holidays – the First Alert team at LCWA was thrilled to help support First Alert and its work with the CBS Chicago Cares telethon, benefiting the American Red Cross – Greater Chicago Region. First Alert played a prominent role in the day, including presenting the Red Cross with a $48,000 check for its Team