November 19, 2014
At the recent Remodeling Show and DeckExpo in Baltimore, LCWA helped client Trex Company, the world’s largest manufacturer of wood-alternative composite decking, showcase its total outdoor living package – from substructure to spotlights – including Trex Elevations Steel Deck Framing System, Trex Transcend decking and railing, and Trex Outdoor Lighting. DeckExpo provides building and remodeling professionals with a vibrant exhibit hall, filled with
November 13, 2014
Contigo Gets “Real” on New National TV Show
LCWA secured a placement on Fox’s hottest new afternoon talk show “The Real,” and reached more than 1.1 million viewers nationwide! The segment focused on “Essentials for Your Next Trip to the Gym” and included an on-air product demonstration of the Contigo Kangaroowater bottle, which features a built-in compartment, so users can carry keys, an ID, money, a gym pass
November 6, 2014
In the Mix…Get Your Garage Ready for Winter!
To find out just how Americans utilize (or under-utilize) their garage spaces, the LCWA Research Group executed research on behalf of client The Lehigh Group, makers of Crawford-brand garage organization products. The findings? Seventy percent of Americans use the garage to store potentially dangerous equipment, while nearly 60 percent store flammable liquids as well as other dangerous chemicals in their
September 30, 2014
Showing off Trex in a Show Home
One of the ways we help to tell the story for some of our clients is to create in-person experiences where media, customers and other stakeholders can interact with the brand in a meaningful setting. Earlier this month in South Carolina, we did just that with our client Trex. During a two-day open house, we assisted with tours throughout a