January 22, 2013
Just in time to help with summer outdoor living projects, LCWA and Trex hosted a series of “deck-side” meetings in New York City. Over the course of two busy days, we met with 11 editors to show off Trex’s latest products – from decking to railing, furniture, lighting and pergolas – and brainstorm possible partnerships. Editors loved Trex’s inspirational imagery
January 16, 2013
In the Mix…New Year, New Legislation
As a part of our work with client First Alert, the LCWA team is tasked with helping to raise awareness about new legislation as it pertains to fire and carbon monoxide safety. In early 2013 two West coast states – California and Washington – enacted legislation to further the level of carbon monoxide protection. The LCWA team has been proactively
November 15, 2012
In the Mix…DIY Network’s “Blog Cabin” Gets A Cozy Touch
It’s the ultimate dream: winning a fully furnished, beautifully decorated home in a scenic location for you and your family to enjoy. Well, with the help of Vermont Castings, the lucky winner of DIY Network’s annual “Blog Cabin” sweepstakes will be living the life of luxury in this Waldoboro, Maine home. Our team worked closely with DIY Network producers to
November 7, 2012
In the Mix…Trex Distributor Meeting in The Big Easy
Last week, I traveled with my LCWA teammate Heather Sexton to New Orleans for the Trex Distributor Meeting. This annual event serves as an opportunity for Trex to introduce new products and initiatives to their domestic and international distributors. It also gives us a chance to take a sneak peak at the new decking, railing and other outdoor living products