June 17, 2010
This week, we held our annual LCWA HomeMakers Media Tour in New York, bringing together some of our home-focused clients and the influential media that cover them. Representatives from Eureka, First Alert, La-Z-Boy and Pergo were on hand to showcase their latest and greatest products and services. We met with editors representing more than 20 of the nation’s top shelter
June 10, 2010
More Associations Using Research to Drive Fact-Based PR, Marketing
While working on content for a presentation that Senior Research Analyst Heidi Tarr and I will deliver June 22 at Chicago’s Navy Pier for the Association Forum of Chicagoland, it occurred to me that the people in associations who are responsible for communications, marketing and member services increasingly use the power of research tools to boost their effectiveness. The LCWA
June 8, 2010
Under the Table and Through the Flowers: Clever Ways to Promote Products at Events
Leave it to GROHE to make its faucets and showerheads even more beautiful! Thanks to a talented team of event planners, faucets and showerheads were the center of attention at a vibrant Kitchen and Bath Industry Show (KBIS) party I recently attended. GROHE did a great job of showcasing its products. Here are some tips I gathered on how to
May 7, 2010
Working with Bloggers
As an agency, we continually work to learn and practice the best strategies and tactics for social media outreach. Through a recent webinar from Susan Getgood, co-founder of Blog With Integrity, we were reminded of some effective ways to work with bloggers. With an infinite number of blogs on the Web and consumer conversation carrying more value than ever before,