Insights

Working with media at trade shows is ever-evolving, and I have been struck by the evolution of social media at recent shows. Social aspects are quickly outweighing the traditional methods of working with media. Here are some ways to use social media during trade shows: Tweet early… We have had great success using Twitter and Facebook to schedule several media

As intern coordinator, I love spring and with it the influx of resumes and cover letters from summer intern candidates. Notice that I said “cover letter.” In this fast-paced, digital environment, some may consider the cover letter a relic of a bygone era. Not me. When evaluating a seemingly endless flow of potential candidates, I look not only for resumes

While in Las Vegas for Surfaces and the “Go all in with Pergo” event referenced by Allison in her previous post, I had a chance to stroll the show floor. Since most of my work lies specifically in the laminate flooring category, I kept my eyes peeled for the newest trends that editors and consumers alike will be talking about

We just returned from SURFACES 2010 where we executed a major event for Pergo and its retail partners. The good news is the event was a huge success! It also was a reminder that when it comes to special events, inevitably something will not go as planned. With that in mind, I thought this would be an apropos time to