March 16, 2010
While in Las Vegas for Surfaces and the “Go all in with Pergo” event referenced by Allison in her previous post, I had a chance to stroll the show floor. Since most of my work lies specifically in the laminate flooring category, I kept my eyes peeled for the newest trends that editors and consumers alike will be talking about
February 16, 2010
What Happened in Vegas… (a.k.a. The Triumphs and Tribulations of Throwing A Successful Client Event)
We just returned from SURFACES 2010 where we executed a major event for Pergo and its retail partners. The good news is the event was a huge success! It also was a reminder that when it comes to special events, inevitably something will not go as planned. With that in mind, I thought this would be an apropos time to
February 5, 2010
And the Award Goes To…
The awards season is upon us, and it’s not just for those in Hollywood. The PR profession has a plethora of plaques and trophies to pursue, with many competitions calling for entries during the first quarter of the year.I’ve been fortunate to win a few in my career (with apologies to Sally Field, “you like me, you must really like
January 22, 2010
Four Tips for a Successful Internship
As a recent college graduate, I was thrilled to land an internship with LCWA in the fall, and even more excited to turn that internship into a full-time position last week! During my internship I worked on a wide variety of projects, all of which taught me a great deal about agency life. Below is some advice for others just