Insights

Work culture can be a key aspect for enjoying your job. Joining a culture that fits your needs can make or break how easy it is to get up in the morning and head off to another day at the office. Everyone’s “must have” list when it comes to office culture may look a little different, but as a young

Celebrities are the ultimate influencers and can play an impactful role in a brand’s marketing strategy, elevating messages and reaching new audiences. But like Cinderella’s glass slipper, the right celebrity fit is vital to the story and there are many considerations as you develop the partnership: Time and Placement. First, outline all the potential services you’d like to use the

We were thrilled to welcome Abigail Cox as an assistant account executive to our team this fall, after she completed a very successful internship. Here are Abigail’s tips for turning that internship opportunity into a full-time job. Nothing can replace real world experience, especially in the world of public relations. In the workplace, projects and campaigns created for your clients

When you talk about “online influencers,” most people think of mommy bloggers, celebrities or fashionistas telling consumers about the latest “must have” products. But influencer marketing can also be a huge asset for business-to-business marketing. Here are a few reasons why B2B companies should consider partnering with influencers in their next PR push. Drive critical audience awareness. There are influencers