August 15, 2019
When creating social content for a client, not all social media platforms should be used the same way. Each platform has different goals and audiences, so it is crucial that your content, social calendars and formats are created specifically for each. Follow these tips to help each platforms audience get the most out of your content: Tailor your message. Instead
July 25, 2019
Presenting Tips to Keep the Focus on You…Not the Phones
It’s hardly a secret that we’re overwhelmed with information, particularly in our industry. Texts and tweets, emails and posts, all demand our attention, fighting to be read, digested and responded to. In this noisy environment, the prospect of giving a presentation or a speech can be daunting to say the least. With attention spans so short (and meetings sooo long) the
July 18, 2019
Tips for Building Partnerships
Our PR campaigns work to reach relevant audiences with our clients’ key messages. One great way to communicate with target audiences: work with associations or organizations of which they may be a member. When seeking strong partnerships, it is important to follow these steps: Identify organizations with similar messaging and values. When building partnerships, the first task is to ascertain
July 11, 2019
Leveraging News of the Day
It’s the job of PR professionals to constantly look for ways to keep their clients in the news. One such approach is responding to news of the day or breaking news stories. This is an especially useful strategy when your clients don’t necessarily have their own news to share. By leveraging trending stories already in the news you can insert