Insights

It’s the job of PR professionals to constantly look for ways to keep their clients in the news. One such approach is responding to news of the day or breaking news stories. This is an especially useful strategy when your clients don’t necessarily have their own news to share. By leveraging trending stories already in the news you can insert

There a shift happening in the marketing world. As companies look to streamline every aspect of their businesses, they are turning to “one-stop shops” for all of their marketing needs. But, just as you wouldn’t trust one doctor to treat every aspect of your body, it’s highly unrealistic to expect one agency will be able to offer best-in-class service across

Influencer partnerships have become a staple of many public relations campaigns, providing an effective way to promote product, increase brand awareness and generate authentic, engaging content. In fact, influencer-generated content (IGC) has proven to drive consumer engagement and sales. Here are just a few statistics that demonstrate why your brand needs to make the most of its IGC: Eighty-four percent

How many emails do you get in a day? If you’re anywhere close to the average American professional, the number typically hovers around 100-150. When it comes to launching an enewsletter or “eblast” campaign, it’s important to keep this reality in mind. According to Constant Contact, the ideal open rate for enewsletters is around 15%, and for many industries such