Insights

LCWA’s Social Media and PR Team regularly recommends including Facebook Sweepstakes in our clients marketing strategies because they can help facilitate a number of goals and are an effective way to capture attention, engage your followers, gain new followers and improve your organic reach. Running a sweepstakes contest sounds easy on the surface, but a successful contest requires more strategy

As this industry (and the world) continues to progress in the digital age, influencers are being tapped more than ever by brands to help share their key messages, build awareness and generate sales. While the industry is ever-evolving, there are definitely dos and don’ts that will stand the test of time. I’ve worked with influencers on a variety of campaigns

We work with clients and partners across time zones and continental divides, but even if you spend the majority of your work day talking with people within feet of you, some good conference call tips may someday be helpful. Our client and partner projects often necessitate formal conference calls with far-flung individuals who work together to achieve a shared goal

Over the last five years, I have been honored to be a part of the National Healthy Sleep Awareness project. The project was a collaboration between our client, the American Academy of Sleep Medicine (AASM), the Center for Disease Control (CDC) and the Sleep Research Foundation (SRS). This project has included multiple public awareness campaigns to help elevate the awareness