Insights

June 5, 2018

Maximizing Social Media to Reach Patients

Last month, I was honored to present at the Urgent Care Association’s Convention along with Kish Pisani, digital media specialist for the UCA, at the Paris Hotel in Las Vegas. Kish and I educated attendees on the “must use” social media channels to develop relationships with patients and community members. Our session included examples of highly engaging content in the
May 25, 2018

A Week in the Windy City – Our PRGN Instagram Takeover

Being part of the Public Relations Global Network means we are connected to a network of 50 hand-selected PR firms servicing key markets around the world. This allows us to offer the “boots-on-the-ground” savvy of a local PR agency but on a global scale. This week, those boots landed on the ground in Chicago, as LCWA hosted a “PRGN Takeover”—leveraging
April 20, 2018

A Downpour of News this Week

If April showers bring May flowers, then April snowstorms ought to bring something pretty epic. In the meantime, we can always count on social media and current events to distract us as we wait for spring to finally arrive. Here’s a round-up of stories and topics that kept our attention this week. Frozen in Time – Winter-weary Chicagoans awoke to
April 13, 2018

What’s Next for Zuckerberg and the Royal Family? Among Other Things…

I must admit that some news went unnoticed by this writer this week as I tuned in to Facebook’s Mark Zuckerberg’s testimony before Congress. And while I may not have heard all 10 hours of questioning from the almost 100 lawmakers, one thing was clear: both sides have a lot of homework left to do when it comes to privacy,