Insights

Recently we attended the Public Relations Society of America Chicago(PRSA) monthly luncheon about crisis communications. The panel of seasoned professionals provided many tips and insights from personal experience about surviving and navigating a crisis, and was a great reminder to dust off the crisis plan and be prepared for the next time you need it. Have a Plan The most

Members of the LCWA healthcare PR team recently attended a monthly PCC luncheon focused on navigating and learning how to more effectively pitch healthcare reporters. For LCWA, this was an especially interesting topic, as we proudly work with many healthcare networks, associations, non-profit organizations, etc. If there is a possibility of learning to better our clients, we’re there, and this

The weather is all over the place and a little out of control, but thank goodness we have Oprah Winfrey to make us feel better about our future… She killed it: In case you live under a rock, the Oprah Winfrey received the Cecil B. de Mille Award at the Golden Globes this past weekend, and her acceptance speech was

Tis the season for end of year recaps that wrap up another year gone by. Here are a few of my favorite roundups from 2017: Top Ten Times Brands Nailed it on Twitter – Who can forget Carter Wilkerson’s viral plea for a year’s worth of Wendy’s chicken nuggets, or KFC’s response when a Twitter user realized that they only