Insights

Many of our clients depend on our PR and social media team to manage and create engaging content for their social media pages. Though each platform provides value in one form or another, there is little doubt that Facebook is one of the most powerful tools for brands to connect with certain consumer audiences. Facebook possesses a larger audience than

Writing a winning feature story pitch can be both one of the biggest challenges and most rewarding parts of the PR world. With the convenience of email, editors receive an endless number of pitches daily. So, how do you stand out from all the rest? As PR professionals, we’re always asking ourselves – Is this story compelling enough? Will it

When it comes to generating high-quality results that matter to your clients, a satellite media tour (SMT) remains an effective public relations tactic. However, the approach to a SMT is different than it was just a few years ago. Today, it is important to employ a paid-earned-shared-owned model to maximize results and drive reach across television, radio and the Internet.

Recently, a few members of our Chicago PR team participated in a National Seminars Training workshop called, “How to Successfully Make the Transition to Supervisor,” where we got an introduction on navigating the world of management. The day-long seminar offered great insight on how to build rapport with colleagues, encourage employees to take initiative and key habits that define every