Insights

The testimony of former FBI Director James Comey before Congress was certainly the hottest topic in the news this week, but there also was no shortage of marketing and pop culture news. Here are some stories that caught our eye. Facebook Live Checklist – This week PR News reminded us that, “just because you can go live with nothing but

As the rain clouds have turned into sunshine around the Windy City, summer seems to finally be on the horizon. With the temperatures finally hitting in the 70s, here are some other hot finds from this week: New AP Stylebook – The AP Stylebook released the revised 2017 version this week, which included nearly 200 new or revised entries. One

As we head into Memorial Day weekend to kick off the much-awaited unofficial start of summer, stories from around the web were all over the place this week. Here are a few that caught my eye:  Avolatte, Please – First the coffee world was taken by storm with the Starbucks Unicorn Frappuccino. Now it’s the avocado latte – better known

Did you know, that pancreatic cancer’s five-year survival rate is just seven percent? This is the lowest of all the major cancers, by far. LCWA is trying to help improve this statistic by assisting our new client, the Rolfe Pancreatic Cancer Foundation, in delivering and bringing awareness to the utterly important message of early detection. Rolfe is a leading Midwest