Insights

June 23, 2017

Selfies, Surprises and Social Media Strategies

This past week officially kicked off the summer season and the Internet was abuzz with hot topics. Here are my favorite finds from this week: Improve Your Selfie Game– In honor or National Selfie Day this week, a new study revealed people respond more favorably to selfie images where the subjects had adopted one specific pose. Namely, they had tilted
June 16, 2017

Golden State Gets the Gold, Twitter Underwhelms

This week was full of exciting news and moments. We crowned a new NBA champion, planned a meaningful tribute to a loveable TV superhero, entered for a chance to play dodgeball against celebrities, and even saw a much awaited (but not really) update from our friends at Twitter. Here are my favorite finds! Golden State brings home the gold! Unfortunately
June 9, 2017

Facebook Live to a McFlurry Surprise

The testimony of former FBI Director James Comey before Congress was certainly the hottest topic in the news this week, but there also was no shortage of marketing and pop culture news. Here are some stories that caught our eye. Facebook Live Checklist – This week PR News reminded us that, “just because you can go live with nothing but
June 2, 2017

Nutella and Rosé Pineapples

As the rain clouds have turned into sunshine around the Windy City, summer seems to finally be on the horizon. With the temperatures finally hitting in the 70s, here are some other hot finds from this week: New AP Stylebook – The AP Stylebook released the revised 2017 version this week, which included nearly 200 new or revised entries. One