Insights

Slowly but surely, the weather is warming here in Chicago. And as we anxiously await summer’s official arrival, a few news stories and trending topics caught our eye this week. More Unicorns Anyone? We may be feeling a little unicorn’ed out and are still coming down from a sip of Starbuck’s tangy Frappuccino, but the mythical craze continues to blanket

This week, though the weather has been dreary, social media has been fyre. From hot fashion trends of celebrates to the quaint, old-timey styles of the British royals, there seems to be something for everyone. Here are my four happenings that caught my eye: Fyre didn’t cause this meltdown – In case you missed it, the Fyre Festival – promised to be

Working with the media is as old as the hills in the PR world, but the online influencer landscape has changed significantly in the past few years. Through diligent searching, outreach and relationship building, my colleagues and I have built a database of YouTubers, Instagrammers and others whose reach is wide and influence significant. But the tides shift quickly –

Lately, it seems like getting on an airplane is a bad idea – whether you’re a giant bunny (really bad idea) or a stroller-toting mother of twins (leading to PR success for American Airlines). Get your popcorn (or pretzels) ready, turn off SportsCenter and get that arm loose because here are some of the hottest trending topics from the past