Insights

One mantra at LCWA is total immersion in each client’s business. Such involvement is critical to successful PR programs. That’s why I recently traveled to the Lancaster, Pa., headquarters of client Ecore, a leading producer of flooring performance surfaces for healthcare, hospital and fitness facilities, to participate in meetings with members of the Nursing Institute of Healthcare Design(NIHD). Ecore hosted

The sun came out (for a minute) and the colorful Easter eggs will be popping up soon…so it must be baseball season! Oh and SPRING! To put a (Easter) bunny hop in your step, here are some chocolate nuggets of happenings I stumbled upon this week: PR Emergency! Every weary traveler sympathized with the physician (and ex-felon) who was dragged off

We had a very exciting week at LCWA! From measurement tips to learning from a consumer brand crisis and even a recommended reading list, there were some great tips and reads out there this week. Upping the Measurement Game: Measurement – it’s a constant struggle for PR firms, but one of the most important things we do. To brush up our

Another Facebook addition, the  2017 State of the Media Report and a new public library from NASA…all in all, another exciting week in reads on Twitter! Here are some of my favorite finds: Facebook Still Tops – According to the Cision’s “2017 State of the Media Report,” Facebook continues to dominate as the most valuable channel for audience engagement, growing