From Measurement to Merriment

April 7, 2017

We had a very exciting week at LCWA! From measurement tips to learning from a consumer brand crisis and even a recommended reading list, there were some great tips and reads out there this week.

  • Upping the Measurement Game: Measurement – it’s a constant struggle for PR firms, but one of the most important things we do. To brush up our skills, we had a great training on in the office on Tuesday, and also enjoyed these tips from PR Daily on signs you might need to enhance your measurement services. 
  • A New Pepsi Challenge: Public reaction to the latest Pepsi commercial was swift and severe. The company reacted just as quickly, pulling the ad and apologizing for any offence caused, and leaving lessons for marketers in its wake. 
  • Beyond Book Club: I finished up “A Gentleman in Moscow” and “Murder on the Orient Express” for my personal book clubs this month, so now it’s time for some professional reading. Luckily, Ragan published its recommendations of 10 books every leader should read to point me in the right direction!
  • A Growing Team: The week started with a celebration as LCWA welcomed new team members and clients after acquiring PR firm JSH&A. I’ve already loved getting to know my new colleagues and am excited to see all of the great work our new joint team will be doing in the future!