August 11, 2022
Starting a public relations internship is an exciting opportunity, however it can be nerve-racking at times — especially if you are new to the industry. As an intern at LCWA, I’d love to offer some advice to help you hit the ground running and stand out as a rock star intern. Know your clients. Every client is different, and you
June 9, 2022
Dealer Audit Delivers Valuable Insight into Marketing Strategies and Competition
At LCWA, we offer clients a full-service, 360-degree approach to their needs by combining the strategic thinking and capabilities of a larger agency with the personal approach and dedication of a smaller firm. Recently, our client Diamond Mowers, the leading manufacturer of industrial mowing, mulching and brush cutting equipment for the municipal, skid-steer and excavator markets, enlisted us to help
January 11, 2022
Why and How to Include Video as Part of Your PR Strategy
Video is continuing to grow in popularity and importance and is a highly effective form of content – in fact, it was estimated that the average person would spend 100 minutes every day watching online videos in 2021. This provides an opportunity for our clients because the barriers to entry are low, the appetite for video of all types continues
December 15, 2021
Wire Distribution Services 101
Wire distribution services are tools used frequently by our media relations team to send press releases to a large, targeted audience of journalists, social networks, bloggers, influencers, and traditional or digital media outlets in different locations. Wire services electronically distribute press releases to a broadly defined group of media, thus making the information instantly, widely available for pick-up. Why Use