Insights

Wire distribution services are tools used frequently by our media relations team to send press releases to a large, targeted audience of journalists, social networks, bloggers, influencers, and traditional or digital media outlets in different locations. Wire services electronically distribute press releases to a broadly defined group of media, thus making the information instantly, widely available for pick-up. Why Use

The way companies are communicating with employees has changed tremendously over the past year because of COVID-19. Almost overnight, companies were forced to adopt new communication tools and strategies in order to reach their people with vital and up-to-date information. With so many employees continuing to work from home, the main function of internal communications – to engage employees, share

It’s no secret that influencer marketing is on the rise. In 2019 alone, brands spent a whopping $8 billion on influencers by way of sponsored posts, long-term partnerships and commission. Whether you frequent YouTube and Facebook or prefer Instagram and TikTok, you’ll surely find yourself as a target of influencer marketing and may not even know it. However, as PR

According to a 2020 survey conducted by Statista, 55% of Americans state that they have listened to a podcast. Furthermore, 15% of Americans actively listen to one or more podcasts a month. Clearly, the platform of podcasts has become the auditory medium of choice for many. Able to be accessed on-the-go, podcasts offer the same value proposition as many streaming