Insights

The Twitterverse is in full giving-season mode! From giving us great deals on Cyber Monday and a day this week completely devoted to charity donations (Giving Tuesday) to many Tweeps doling out great advice, we saw a generous amount of Twitter conversation this week. Here are the highlights: Online Cookies! Not to be confused with browser cookies, the real-deal sweet

Last month I attended the last PRSA Chicago program of 2014 – “Spin Sucks: Creating Compelling Content for Google and Humans in 2015” presented by Gini Dietrich. Many of us PR pros look to Gini for her humorous and on-point insights on Twitter and her blog – Spin Sucks– but it was nice to get an in-person perspective from her

It’s a short work week for the Thanksgiving holiday, but there was no shortage of news stories. Here are some of the headlines, tips and tales that caught our attention: Smell-o-Vision is here! Rumored to be in development for years (literally…. years) the untapped potential for smell-technology is starting to become a reality. Debuting at London’s Heathrow airport is the “Scent

There was a bitter wind blowing through Chicago, but hot stories continued to burn up our social media feed. Here are some of the headlines, tips and tales that caught our attention:  Facebook Cracks Down… Facebook announced that overly promotional content on brand pages – meaning posts that solely push people to buy a product or enter promotions/sweepstakes – will receive lower