May 21, 2014
To coincide with the launch of the new Eureka AirSpeed ALL FLOORS and EXACT Pet vacuums, our client Eureka hand-selected 40 bloggers to test the newest Eureka products before they hit shelves. Based on independent testing, the Eureka AirSpeed ALL FLOORS and EXACT Pet cleans carpets better than the Dyson DC41 and DC40, respectively. We asked bloggers to support this
May 16, 2014
Favorite Finds
From social media faux-pas to a brand break up, the Twittersphere has been buzzing this week. Here are a few of my favorite finds: It’s time for the NFL to call an audible – Last week, Commissioner Roger Goodell had his Twitter chat hijacked by trolls. This week, the NFL faced more social media problems after some players jumped on
May 13, 2014
Building Buzz for Baby Blocks
On behalf of client UnitedHealthcare of Ohio, LCWA secured a live, in-studio interview on WKEF-TV (ABC) in Dayton for the Baby Blocks program that’s designed to help address infant mortality in the state – Ohio ranks 48th in the nation. In the segment, Judy Karpinski, associate clinical director for UnitedHealthcare Community Plan of Ohio, described how the innovative Baby Blocks
May 9, 2014
Favorite Finds
The weather is finally changing, and so is the world of public relations. Check out this week’s trending topics on the evolving business of social media: The New Era of Facebook – Given #Facebook is now a pay-for-play business, check out these tips to optimize Facebook ads. Moms Rock Marketing – This Sunday is #MothersDay, one of this week’s most