June 18, 2013
The American Academy of Dental Sleep Medicine (AADSM) gathered in Baltimore for their 22nd Annual Meeting earlier this month, and LCWA joined them in “Charm City” to help spread the news of this growing area of practice to trade and consumer media. While more than 1,000 dentists and exhibitors gathered to study new sleep medicine research and share best practices,
June 10, 2013
In the Mix…AASM Makes News at Annual Meeting
Last week, I went to Batimore for SLEEP 2013, the foremost gathering of sleep experts annually, which is hosted by our client the American Academy of Sleep Medicine(AASM). The meeting serves to highlight new research abstracts and tout advancements in the specialty of sleep medicine. To kick off the show, we announced a new health advisory from the AASM, recommending that Type 2
June 7, 2013
Favorite Finds
Happy Friday! This week brings a competitive edge to the world of social media – from challenges posed to existing platforms by new ones entering the game to personal vs. virtual wedding planning. Here are our favorite media stories for the week: Let the Battle Begin – Soon to be a trending hashtag, #GameofConesis a collaboration between HBO and Foursquare that
June 5, 2013
In the Mix…Giving Grads the Right Tools
Versatile and convenient home appliances are always wise gifts! This week, LCWA coordinated inclusion for client Electrolux’s Ergorapido Brushroll Clean in an NBC “Today Show” segment on nine gifts to give college graduates. The segment offered unique alternatives to traditional graduation gifts, and the Ergorapido Brushroll Clean was described as “amazing” and touted for its cordless, 2-in-1 design. Be sure