PR

From a nationwide heat wave to airborne shark attacks, we’ve witnessed weather phenomena that have garnered lots of attention on Twitter. While perusing the Twitterverse, we’ve also learned a lot this week about how to best take advantage of social media platforms. Here are our favorite media stories and tips-based articles for the week: Social Strategy – While sales are

Who better connects with audiences than Chicago’s renowned improv comedy troupe The Second City (where stars such as Tina Fey, Dan Aykroyd, Bonnie Hunt and Bill Murray cut their acting teeth)? That’s why our most recent Brown Bag professional development series for staff featured a presentation from the group’s Communications division, which applies its creative development process and engagement concepts

Stay tuned for a post from Gary about our LCWA staff Brown Bag Lunch and Learn session earlier this week with Second City Communications, which was full of valuable insights and lots of laughs. All of the kidding around didn’t stop us from scraping the web for the very latest social media tips and trends however. Here are this week’s

The short week Independence Day week wasn’t short on advice. As the social media scene continues to advance and new tools are introduced, many companies and experts are willing to share success stories and best practices. Take a look at what we learned last week in our favorite finds below. Facebook: Many brands use Facebook contests and sweepstakes as a