November 8, 2012
Last Thursday our client Dignity Memorial hosted a “Day of the Dead” celebration at its Mount Olive Cemetery location in recognition of the traditional Mexican “El Dia de los Muertos” holiday. The Day of the Dead is an important cultural ritual for Chicago’s Hispanic community that focuses on praying for and remembering deceased family members and friends. At LCWA, we
November 7, 2012
In the Mix…Trex Distributor Meeting in The Big Easy
Last week, I traveled with my LCWA teammate Heather Sexton to New Orleans for the Trex Distributor Meeting. This annual event serves as an opportunity for Trex to introduce new products and initiatives to their domestic and international distributors. It also gives us a chance to take a sneak peak at the new decking, railing and other outdoor living products
November 1, 2012
In The Mix…Tweeting the Way to a Good Night’s Rest with AADSM
Twitter was abuzz with the trending topic #SnoringMad thanks to LCWA and client, American Academy of Dental Sleep Medicine (AADSM), on Tuesday. AADSM partnered with a number of high profile bloggers across the country for AADSM’s first Twitter party to discuss ways to manage sleep apnea and snoring. More than 2,000 #SnoringMad tweets were sent to spread the word that
October 26, 2012
Favorite Finds
From ghosts and ghouls to tricks for tweets, our favorite finds on the LCWA Twitter feed this week certainly took on a spookier element as the Halloween weekend approaches. Here’s a recap of what caught our eye this week: What’s Not to “Like” – PR pros offered these suggestions for improving Facebook. We’re still waiting for Zuckerberg to chime