PR

We’re gearing up for next week’s holiday, but social media isn’t taking a break! Here’s a recap of what we found interesting this week:  New Facebook Format: Facebook is testing a new formaton its brand/subscriber pages. Instead of organizing comments chronologically, they’re moved up higher – and users now have the ability to comment directly on individual comments. This definitely

It’s the ultimate dream: winning a fully furnished, beautifully decorated home in a scenic location for you and your family to enjoy. Well, with the help of Vermont Castings, the lucky winner of DIY Network’s annual “Blog Cabin” sweepstakes will be living the life of luxury in this Waldoboro, Maine home.  Our team worked closely with DIY Network producers to

In October, LCWA shifted into “high gear” to gain exposure for our client Plan B. The Chicago-based advertising agency aimed to raise its profile among marketing managers in the automotive industry with smart and strategic media coverage. We first secured placement of a by-lined article about savvy customer relationship management strategies for reaching today’s car buyer on the WardsAuto website.

Last Thursday our client Dignity Memorial hosted a “Day of the Dead” celebration at its Mount Olive Cemetery location in recognition of the traditional Mexican “El Dia de los Muertos” holiday. The Day of the Dead is an important cultural ritual for Chicago’s Hispanic community that focuses on praying for and remembering deceased family members and friends. At LCWA, we