PR

July 10, 2012

Lights, Camera, Action – Lessons for Television Shoots

With Lara and Denise of Vermont Castings at the shoot! On June 26-27, our client Vermont Castings was in the spotlight during a television shoot at the company’s cast iron foundry and assembly plant in rural Vermont. I was on hand during the shoot, which captured more than 20 hours of footage, and can guarantee that it’s going to be a
July 6, 2012

Favorite Finds

We may have had a holiday and a heat wave this week, but that did not stop the news from flowing on Twitter! Here is a look at our favorite announcements, statistics and stories: Surprising Stats We’ve heard the “Internet is changing marketing/PR” speech, but now there is shocking data to support that claim. LinkedIn and Twitter’s Breakup Many of
June 29, 2012

In the Mix…“Secret Millionaire” Viewing Party on Sunday

In June, the LCWA team was charged with creating local buzz for ABC’s July 1st“Secret Millionaire” episode featuring Steve Kaplan.  In just a couple of weeks, the LCWA team secured several interviews, articles and blog posts in Chicago media, all leading to Sunday’s program. We will attend the show’s viewing party to watch the show and support the worthy causes represented
June 29, 2012

Favorite Finds

Fiascoes, folly and fun. This week our tweets rode a rollercoaster of mishaps, controversy and surprises in the social and traditional media spheres. Here’s a recap of our favorite finds: Hold the Dock: In a sly, space saving move, Apple is rumored to have changed the pin-port on its latest iPhone, meaning the new model won’t dock on what you’ve got.