PR

It’s May and Mother’s Day is just around the corner! This year, the LCWA team is working with our client (Northbrook Court) to promote a program to help gift-givers find the perfect gift for Mom while contributing to two local charities. “Celebrate Mom BeCause” features more than 100 gift packages filled with all of Mom’s favorite things including culinary delights,

The LCWA Eureka team has been working with top mommy bloggers to get the word out about the new Eureka SuctionSeal vacuum cleaner, which features self-adjusting plates for powerful cleaning on hard floors and carpets. We partnered with a dozen bloggers to review the product and conduct giveaways for their readers. The resulting endorsements give great examples of how the

We love keeping an eye on the news and, as always, found quite a few interesting stories this week! PinView: It’s no secret that people love Pinterest – so much so, that there’s a new app called PinView to make your Facebook page look just like it! Big Facebook Numbers: Facebook revealed this week that it has 901 million monthly

Landing a placement in a major media outlet, from a national morning show to a high-circulation magazine, is a major win for any PR pro – but the work isn’t done there.  After you get over the high of earning some great coverage for your client, it’s time to get to work and make that placement do double duty by