April 6, 2012
We are launching our new feature: “Favorite Finds,” where we will share some of the interesting, thought provoking or just entertaining PR and social media articles we stumbled across this week. Enjoy! How and why to use embeddable tweets. The different “influence” tools and a comparison on which measures what. Cash Mobs – the latest in local retail traffic driving. Will all-you-can-consume
March 27, 2012
Helping Clients Transition to Facebook Timeline Brand Pages
One of the most exciting facets of social media is the challenge to stay up to date. The buzz of the month has been the switch to Timeline for brand pages, which will happen on Friday. While there is a lot of available information about the changes, there aren’t a lot of tips specifically for PR managers. Here is a
March 19, 2012
In The Mix…Bringing Clean Water to Needy
Did you know that nearly 900 million people have no access to clean, safe drinking water? Fortunately, a remarkable filter adapted from kidney dialysis technology now brings clean water quickly and inexpensively to those people who so desperately need it. And our client Sawyer® Products, the company that makes the filter, just launched a campaign to enable Americans to help
January 16, 2012
Getting in with the Mom Crowd
Last week I sat on a panel focusing on how to build successful blogger relationships, called “Getting in with the Mom Crowd,” hosted by the Publicity Club of Chicago (PCC). Joining me on the panel were local bloggers Beth Engleman of Mommy on a Shoestring, Kim Moldofsky of Hormone-colored Days and Cindy Richards of TravelingMom.com. Below are some tips gathered