PR

November 21, 2011

Networking Know-How for Client Events

Our client Trex Company recently hosted its annual sales and distributor partner meeting in Las Vegas, and I was pleased to attend with another colleague. Not only are these yearly get-togethers a fantastic opportunity to learn about and interact with new products, but they also provide a chance to sharpen networking skills. Admittedly, walking into a room full of hundreds
November 14, 2011

In the Mix…A Decked-Out Photo Shoot

Images, images, images! If there’s one thing we hear repeatedly from media, it’s the need for high-resolution, editorial-quality photography. That’s why we were excited to coordinate the photo shoot of the $20,000 rooftop deck makeover done for the winner of Trex’s recent Designer Deck Contest. The “urban oasis” created by home design expert Eddie Ross features beautiful, low-maintenance decking and
October 7, 2011

PR Lessons from Steve Jobs

This week, like everyone else, I was saddened by the untimely passing of Steve Jobs. And as I read all of the reactions, tweets and articles about him – from tech reporters and former colleagues as well as the Apple devotees among my own personal network – I was struck by the emotion created by the passing of this entrepreneur,
September 26, 2011

Getting Involved in Outside Organizations

As someone who thrives on a busy schedule, I have always looked to “extra-curricular” activities and organizations to help build my skill set. I currently sit on the board of the Public Relations Society of America (PRSA), Chicago Chapter, as the chair of the Young Professionals Network, and have found the work extremely beneficial. Not only do I have the