PR

Theater Communications Group(TCG), the national trade association for the non-profit live theater industry, released sobering statistics last week including this show stopper:  subscription income at non-profit theaters nationwide declined by more than 15 percent between 2006 and 2010. This presents a fundamental conundrum for theater marketers. Do we attribute the downturn to the tough economy, and continue allocating funds to

Our client Trex Company recently hosted its annual sales and distributor partner meeting in Las Vegas, and I was pleased to attend with another colleague. Not only are these yearly get-togethers a fantastic opportunity to learn about and interact with new products, but they also provide a chance to sharpen networking skills. Admittedly, walking into a room full of hundreds

Images, images, images! If there’s one thing we hear repeatedly from media, it’s the need for high-resolution, editorial-quality photography. That’s why we were excited to coordinate the photo shoot of the $20,000 rooftop deck makeover done for the winner of Trex’s recent Designer Deck Contest. The “urban oasis” created by home design expert Eddie Ross features beautiful, low-maintenance decking and

This week, like everyone else, I was saddened by the untimely passing of Steve Jobs. And as I read all of the reactions, tweets and articles about him – from tech reporters and former colleagues as well as the Apple devotees among my own personal network – I was struck by the emotion created by the passing of this entrepreneur,