Favorite Finds

We are launching our new feature: “Favorite Finds,”  where we will share some of the interesting, thought provoking or just entertaining PR and social media articles we stumbled across this week. Enjoy!

• How and why to use embeddable tweets. 
• The different “influence” tools and a comparison on which measures what. 
• Cash Mobs – the latest in local retail traffic driving.
• Will all-you-can-consume services finally unlock the key to magazines on tablets? 
• Insights on the “perception gap” between what customers want, and what businesses think they want, on social media. 
• This week’s Katie Couric vs. Sarah Palin showdown, and the New York Times’ take on how the morning shows are using guest hosts as “weapons.”