July 13, 2010
Now that the final exams are graded, I have a few moments for reflection about my experience teaching an “Ethics in Public Relations and Advertising” class at DePaul University last quarter. Overall, there is a lack of ethics training for communicators to give them a foundation for ethical decision making. In fact, more than 70 percent of PR pros reported
July 6, 2010
Converging the Professional and the Personal in Social Media
How we brand ourselves online – both personally and professionally – is a topic I’ve been following for some time. There’s no longer a distinct separation between the two – both should show the same values and traits. Although these aren’t the same social media guidelines I followed in college, I’m finding that there are benefits to this new way
June 17, 2010
Another Successful LCWA Media Tour
This week, we held our annual LCWA HomeMakers Media Tour in New York, bringing together some of our home-focused clients and the influential media that cover them. Representatives from Eureka, First Alert, La-Z-Boy and Pergo were on hand to showcase their latest and greatest products and services. We met with editors representing more than 20 of the nation’s top shelter
June 8, 2010
Under the Table and Through the Flowers: Clever Ways to Promote Products at Events
Leave it to GROHE to make its faucets and showerheads even more beautiful! Thanks to a talented team of event planners, faucets and showerheads were the center of attention at a vibrant Kitchen and Bath Industry Show (KBIS) party I recently attended. GROHE did a great job of showcasing its products. Here are some tips I gathered on how to