PR

January 18, 2018

Observations from Las Vegas

This year at the Consumer Electronics Show I was wowed by the numerous innovative technologies and cool trends on display from my own client FirstAlert and the dozens of neighboring exhibitors that I had a chance to check out more closely. But something else truly impressed me more, perhaps this year more than in the past. The incredible teamwork on display
January 15, 2018

Living Your Best Life with Electrolux

Today’s world of public relations is growing rapidly, extending far beyond traditional media relations and writing press materials. Working with social media influencers to share their stories and integrate our clients’ brands into their lives has become a large part of what we do as PR professionals. That’s why, for our longtime client Electrolux, we established an influencer program spanning
January 12, 2018

Put Your Best Face Forward…

The weather is all over the place and a little out of control, but thank goodness we have Oprah Winfrey to make us feel better about our future… She killed it: In case you live under a rock, the Oprah Winfrey received the Cecil B. de Mille Award at the Golden Globes this past weekend, and her acceptance speech was
December 22, 2017

These Are a Few of Our Favorite (2017) Things

Tis the season for end of year recaps that wrap up another year gone by. Here are a few of my favorite roundups from 2017: Top Ten Times Brands Nailed it on Twitter – Who can forget Carter Wilkerson’s viral plea for a year’s worth of Wendy’s chicken nuggets, or KFC’s response when a Twitter user realized that they only