PR

Recycled paper has long had a reputation for being dingy, dull and low-quality. However, with recent advancements in technology, these stigmas no longer hold true. Recently, Boise Paper asked us to help build awareness for the quality and performance of today’s recycled paper with a four month-long comparison campaign. The #Dare2Compare campaign showed the similarities between Boise® X-9® Multi-Use Copy paper

Tons of new stories, social updates and haikus were being discussed, shared and retweeted this week! Here are my favorite finds: End of Iconic Media Empire – One of the most popular hashtags this week was #RIPHefner, in honor of the Playboy founder. Hugh Hefner built his bunny-branded entertainment giant from the ground up. Even if your clients are a

LCWA is a proud partner in the National Healthy Sleep Awareness Project, along with client the American Academy of Sleep Medicine (AASM), the CDC, Sleep Research Society and others. One of the project’s goals is to increase the amount of people getting the recommended hours of sleep for their age. That was the objective behind this summer’s #MakeTime2Sleep campaign, which

We kicked off back-to-school season with an engaging social sweepstakes on behalf of our client, Boise Paper. In order to enter, we asked people to give us their best back-to-school tip. This generated a lot of insight to share with Boise Paper’s followers throughout August and September. The sweepstakes, hosted on Facebook, garnered a great response in engagement, exceeding our expectations