PR

Jumping into the public relations industry can be daunting, especially for recent college grads. After working in public relations for over a year now, I’ve learned many new skills that go way beyond the classroom .In college, I took a few public relations courses, giving me a general sense of the industry but not nearly enough hands-on experience. Fast forward

This September, we helped our client, the Pulmonary Fibrosis Foundation (PFF), raise awareness about Interstitial Lung Disease (ILD) during the second annual ILD Day. The event was held on Sept. 14 in collaboration with eight other healthcare organizations. There are more than 200 types of interstitial lung diseases, which all affect the interstitium, a part of the lung. With ILD,

This back-to-school season, LCWA helped client the American Academy of Sleep Medicine (AASM) drive awareness about the importance of healthy sleep for youth and adolescents through the third annual Student Sleep Health Week (Sept. 12-18, 2022). The nationwide observance amplified critical messaging surrounding student sleep health, powered by expert spokespeople, student influencers and partner organizations. We grabbed media attention for

As PR professionals, we know there’s a lot that goes into developing the perfect pitch. The planning process is just as important as the writing itself when working to successfully generate media coverage for our clients. Here are some helpful steps you can take to help develop your perfect pitch. Know your news. First and foremost, you must understand why